VOSS Water

VOSS Water

Photography
Campaign

My role:

Creative Direction
Concept development
Art Direction
Design
Production

Agency:

DML —2017

VOSS is artesian water from Norway branded in a luxurious glass bottle served on the tables of the most discerning consumers, in the rooms of the top hotels, and at the finest restaurants. 

VOSS Water asked us to re-envision their brand architecture and brand positioning within their retail environment. Our vision was to create a campaign that targeted young millennial consumers through cheeky tag lines that focused on the aspirational quality of VOSS satisfying their desire for status. The brand messages leveraged the brand's on-premise success to communicate that they can also be part of a premium, lifestyle-enhancing brand, and that white tablecloth restaurants and expensive spa experiences are only a VOSS bottle away.