Hermès petit h

Hermès

Digital/Retail Experience

Role:

Creative Direction
Art Direction
Design

Agency:

DML

DML was commissioned by Hermès to create a series of pop-up stores within it’s Manhattan boutiques during the holiday season. The pop-ups house a collection of 'petit h' objects displayed in an abstract advent calendar scenography.

The goal was to create a user journey with digital touch points that would appeal to busy New Yorkers and wrap them in the Hermès holiday magic and spirit during the busiest time of the year.

Results: Success was measured by selling out 2 weeks prior to the event end date and setting an all-time record in sales in the Madison store within one day.

Creative Director: Michael Goldberg
Creative Strategist: Sofia Brunner
Illustration: Will Robertson

↳ Press: Cool Hunting