Over the past year, H&M entrusted us with the design and execution of store opening events across the US and Canada—a bold journey that turned retail moments into cultural ones.
We created elevated in-store experiences worth sharing: custom art installations, photo opportunity moments, and content capture that reflected the attitudes and desires of local communities.
We partnered with local small businesses for event offerings, supporting neighborhood economies while fostering deeper, more meaningful relationships at a street level. Each activation was designed to feel personal, not transactional—turning store openings into celebrations that honored the places they called home.
