Nike x Roger Federer

Nike

Collection Launch

My role:

Art Direction
Design
Production

Agency:

DML

In an extraordinary collaboration, we joined forces with The Umbrella to curate an exceptional experience for the highly anticipated launch of Roger Federer's newest creation, the NikeCourt Vapor RF x Air Max 95 "Greedy." With the Miami Open just around the corner, we embarked on an ambitious endeavor that involved transforming the Nike Miami store into a tennis-inspired installation like no other. The aim was to create an immersive environment that would truly embody Federer's unparalleled elegance and prowess on the court. Through meticulous attention to detail, we curated a space that seamlessly blended elements of tennis, fashion, and innovation, captivating visitors and fans alike.