Lips & Boys

Tom Ford

Ecommerce

My role:

Art Direction
Design

Agency:

DML

We embarked on creating an immersive online launch production for this extraordinary lipstick line. Through our creative efforts, we not only captured the essence of the collection but also achieved remarkable results, with a significant 30% increase in sales compared to the previous year.

Through a combination of stunning visuals and interactive elements, we aim to transport our visitors into a world of elegance and beauty. Each lipstick shade is presented with its own distinctive movement, designed to evoke a sense of individuality and personal expression. Users are invited to explore the collection through dynamic scrolling, smooth transitions, and intuitive navigation.